Finding content for your blog and social media posts when you don’t know what to write about can be a difficult task, but it’s easier than you may think. After all, it’s why I’m writing this post, because I didn’t know what to write about.
Posting to Social Media
Let’s talk about social media posts first because this is actually the easiest of the lot. If you are trying to post to your social media accounts every single day then you don’t actually need to come up with your own content day in and day out. You can very simply look for other sources.
Some ideas for social media posts, other than your own blog content is to use infographics and quotes. You can do a simple search for these and if you go to a site like dailyinfographics.com then you can find a lot that you can download and post to your social media. The best thing to do though is to create them yourself and brand them.
With quotes, it is a great idea to create the image with the quote and then place your URL on the quote. When the post gets shared it will always have the URL leading people back to you and your site.
The same goes for infographics. Make them yourself and put your details at the bottom, meaning your logo, website URL, email and social media links.
You may be asking how you create your own graphical content if you are not a graphic designer. Simple, go to canva.com and they have a load of templates you can use from facebook posts to infographics. All you need then is the images and text that you want to add. Some images you can find on canva, or you can go to Pixabay or Unsplash and search through the free stock photos.
Other things you can post to social media are other people’s blog posts and shared content. This is a very valuable thing to do because you create links back to other people’s content and sites, and this will firstly create some social proof and also allow them the opportunity to also link to you.
When sharing other people’s content you may not want to share the content of your direct competitors, but you don’t have to. For instance, I have some South African clients who own brick and mortar stores and need customers from their local area, so instead of sharing posts from competing companies in South Africa, I may go looking for content from companies that are overseas. The information is valuable to their customers, but they won’t use these companies because they are not accessible.
The idea is to provide value to your viewers, visitors and fans.
Content for Your Blog
In this case you need to create unique content, however it’s not as difficult as it may seem.
In some cases you may have a business that may seem a little difficult to create content for. If you sell life insurance you may think there isn’t anything you can write about, it’s a boring topic. Well let’s see.
How many people are prepared for their own death or more importantly, the death of their loved ones? Do they know what process to take when someone in the family dies, how to deal with an estate, what happens to that person’s bank account? Most people ignore these things because they don’t want to have to deal with them, but when they are forced to, they find themselves in a difficult situation that they are not prepared for.
Even more than that, what topics would someone who buys life insurance be interested in? They are concerned for the well-being of their loved ones, and they may be concerned with their own health, so quite frankly, you could also write about health issues, exercise, and even mediation and yoga.
Now you are thinking to yourself, what would meditation and yoga have to do with life insurance? One of the biggest killers today is stress, so how do you counteract that? You find ways to relax and allow your body to recuperate. One way is to meditate or to do some kind of physical activity like yoga.
You could even review vacation locations and encourage your audience to take some time out to recharge the batteries.
Again, what does all of this have to with selling life insurance. Think about it from the perspective of your audience. Let’s say you have Insurance Company A and Insurance Company B. Company A has a website that has lots of good information about how to apply for life insurance, but that’s all they have. They don’t have a blog, they don’t post to social media, just a static site with info.
On the other hand Company B is writing about travel, relaxing, how to look after your loved ones and live a longer life. They are providing information that will help you to live better, and live longer, which we all want (well, most of us). They are giving us value, making us feel secure to the point where we know our loved ones will be taken care and in the hands of people who care about our well being and that of our family.
Ask yourself, which company would you sign up to?